6. Hot Pick

Commercial project
Brand/Motion design

A rebranding project for one of GS SHOP’s TV programmes, Hot Pick.
The project identified key issues in the original programme’s concept and target audience, then developed a refreshed concept to address them.

* GS SHOP is a leading Korean home shopping and e‑commerce retailer, providing television, online, and mobile platforms for a wide range of products, from fashion and beauty to home appliances and lifestyle goods.

Developed a logo emphasising the core visual elements of pixels and the mouse pointer.

Using of pixel art to create graphic elements consisting of furniture, buildings, and home-related effects to convey a sense of space and the modern world.

Incorporated GS Shop’s signature gift box iconography and green colour palette. Designed to clearly convey that this is GS Shop’s own programme within the wider media world. The slogan would be displayed to highlight the air time and the concept.

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